OUR VALUES
So here’s the thing…We’re about to spit some raw, uncut realness, and you’re going to either hate it or love it.
But here’s also the thing...We’re just speaking on what you already know.
And if you don’t know, you will now.
The Facts
Black culture has been driving the sneaker industry for decades yet people of color only make up for 4% of decision makers and stakeholders. After spending 20+ years working for key players in the game and seeing little traction when it came to embracing diversity and inclusivity, we decided to walk away.
Being fed up with the absence of proper representation in the industry, the tone deaf marketing campaigns, and lack of empathy towards a community that has been profited from by big box brands for far too long, we had enough.
The Crossroads
Instead of going toe-to-toe with the big brands, we decided to take a step back and take a step in a new direction, paving our own path for us and the community we represent.
When there wasn’t a seat at the table, we created our own.
When it comes to repping our culture, we are the culture.
And if it’s one thing our culture loves, it’s sneakers.
So, who better to do it than us?
Paving a New Path
Style is in our DNA, and swag is a state of mind that just comes naturally.
At Govan our mission is to celebrate and elevate the culture with luxury footwear that’s accessible and inclusive.
Whether you are a die-hard sneaker head, a style tastemaker, or looking to level up your shoe game, we got you.
Stepping into a New Era
And just like the game of basketball that us sneaker heads have grown to know and love, you can expect nothing less than well-executed fundamentals and elevated artistry at Govan.
Our footwear is handcrafted by Italy’s finest artisans, and our premium leather ages like a fine wine, becoming better with time.
So get ready to step into the world of Govan, the only online destination that curates sneakers for the culture by the culture.